1.1 Principal Objectives of Internet Commerce.

I-commerce has the potential to offer customers a better deal compared to purchases by conventional methods in many situations (Keeney 1999).

Keeney proposed two sets of objectives means objectives and fundamental objectives that influence Internet commerce.

Means objectives include (Keeney 1999)

	Maximize accuracy of transaction
	Maximize access to information: have many search possibilities, facilitate information gathering, and maximize
	transaction speed.

	Assure system security, minimize misuse of credit card, and minimize misuse of personal information.
	Maximize ease of use: maximize ease of the purchase, and simplify finding desired product.
	Provide reliable delivery.

1.1 Principal Objectives of Internet Commerce.

Fundamental objectives include (Keeney 1999):

	Maximize customer satisfaction.
	Maximize product quality.
	Minimize cost.
	Minimize time to receive product.
	Minimize environmental impact.
	Maximize shopping enjoyment.