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The five major phases of MET are diagnostics, innovation, integration, adaptation, and training. |
| However, in practice, the adaptation and training phases in mobile adoption get merged into a single phase. | |
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The five phases play a significant role during enactment. They are as follows: |

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Diagnostics |
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MET undertakes the diagnostic activity to ascertain the current state of the organization with | |
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It is based on the demographics of the organization, together with its existing mobile maturity. | |
| This important activity can help an organization understand the amount of effort required and the possible timeline for it when it undertakes MET. | ||
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The four different mobile maturity levels are the ad hoc, preliminary, advanced, and managed | |
| states. | ||
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The next stage is the ad hoc use of mobility across the organization, followed by advanced use in | |
| all processes and organizational structures. |

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Finally, there is the most mature state, in which the organization is "mobile managed." |

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As is evident from the figure in this phase the level of mobile maturity varies and is basically | |
| dependent on Goal and Demographics of the organization. |
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The Demographics of an organization provide a major impetus to its goals in transitions. The | ||
| organization can be small, medium or large. Its size plays a role in deciding the scope of its transition. Similarly, its location influences the scope of its transition. | |||
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The Goals of the MET must be streamlined with the goals of the business. MET goals may | ||
| may vary depending on the demographics and mobile maturity of the transiting organization. | ![]() |
The known goals include: dynamic customization of products and services, cost reduction, | profit enhancement, flexibility in organizational structures; value added, personalized customer services, and timeliness of services. |
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Innovation |
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Innovation deals with new and creative ways of using mobility in all aspects of business. | |
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The focus of innovative activity of the organization undergoing MET is on the strategic thinking and | |
| strategy formation aspect of the plan for the transitioning business. | ||
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Therefore, it considers both internal and external process requirements, studies the external | environment in which the business exists, and also deals with the departments and similar organizational units in terms of prioritizing the effect of changes on them. |
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As shown in figure the aspects of innovation is based on the strategic thinking and new business | |
| models. |
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Integration |
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The integration activity of MET brings together internal as well as external business | |
| processes that would result in a unified view of the business to its users. | ||
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The business processes and supporting systems in the current state of the organization are | |
| studied carefully to effectuate the necessary changes in those processes and systems due to mobility, as required by stakeholders and as demanded by the industry. | ![]() |
Whereas existing processes can be merged together with the help of mobility, there are also |
| completely new processes that need to be engineered. These are integrated internally and externally to achieve process objectives. | ||
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Process modeling tools and techniques are used here to model new processes as well as | |
| anticipate changes to existing ones when mobile technology is introduced. | ||
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Furthermore, the integration of mobile devices with the processes can be classified as a crucial | |
| factor for the success of MET. |
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Changes to business processes are more robust and lasting when the effect of new mobile | |
| devices are considered together with them. | ||
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Agreements with service providers and technology partners, enablers, and network operators | |
| need to be finalized during integration. | ![]() |
Finally, the Content and corresponding Content Management Systems (CMS) also need to be |
| integrated with the processes. | ||
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The CMS database is also integrated with the existing technologies in the organization, such as | |
| software systems and applications, databases, and existing security mechanisms. |
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Adaptation and Training |
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Adaptation and training activities are interlinked with each other, and they usually occur | |
| simultaneously during MET. | ||
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Employees are trained during this activity on new and reengineered mobile business | |
| processes. At the same time, some existing, old processes may still be required by the business because of operational reasons, and they can be a part of the transition considerations. | ![]() |
Therefore, depending on the complexity of the business processes, there can be a parallel |
| execution of the old as well as new processes. | ||
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The adaptation of technology and training of employees need to be complemented by | |
| potential training for business partners and even customers who have large and complex transactions with the business. | ||
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Employees are trained to provide responses to customer calls for support with high level of | |
| personalization. |