1.5 Relationship with Main Stakeholders: ...

	IS evolves with a new perspective within the business customer relationship.
	A closer relationship with the customer through the various stages of marketing, sales and after sale services is maintained.
	Customer trends are investigated with detail to accomplish trends and needs. This results in a more appropriate product/service be presented to the market.
	Closer links with suppliers are maintained through the digitalizing of the purchasing process. Purchasing history can be reviewed and developed to best suit the business needs.
	These include information on quantities, types, cost of products/services, in addition to after sales service.
	A huge aspect to business success largely depends on keeping up with competitors.
	A huge aspect to business success largely depends on keeping up with competitors.
	IS can be capitalized to function on this business approach with its powerful tools.
	Customer Relationship Management (CRM) systems are typically used to plan and maintain every interaction a company makes with the customer.

1.5 Relationship with Main Stakeholders: ...

	A CRM system is a tool that manages the company's relation with the customer.
	Such systems provide features to analyze the details of current and potential customers.
	The automatic planning and execution of personalized marketing can also be supported by CRM systems. Example of a CRM system is Microsoft Dynamics CRM.