5.9 Behavioral Theories

	These theories are based on the thinking that organizations are made up of a group of people being conscious of their rights and responsibilities.
	This is a very interesting way of thinking as it sheds light on the human side of the organization and IS.
	Behavioral theories highlight that there are many stakeholders of a business entity.

o These include: management, staff, customers, competitors, media, government, etc.

	It is very important to note that these stakeholders may have different goals in mind when considering the organization in question.
	For example, management and competitors have different goals in relation to the same business entity.
	Behavioral theories come in hand to support the view that IS can have an impact on these stakeholders.
	The impact comes into different shapes but what is essential is that IS can be used in a clever way to support each and every stakeholder in their best interest.
	IS are a strong tool that should be made use of to the full.
	Type of IS used may differ, the way it is used, frequency, place to name some, yet IS still help in decision making and in supporting each stakeholder’s point of view.