4.4 Customer Relationship Management (CRM) Systems

	Customers are important and key stakeholders of the business.
	All aspects of the relationship with customers have to be adjusted for and encompassed within the customer relationship management system.
	These include customers contact details, sales history: frequency, type of sale, price range, etc.
	They can also include information on after sales dealings and returns.
	This system helps review the current operations with customers, but it is also vital for improving and adapting to the customers’ needs.
	It allows for trends to be spotted, and can help massively in the decision making process.
	It is also a powerful tool for future marketing procedures.
	Figure 4.4 illustrates the Customer Relationship Management System Key features.

4.4 Customer Relationship Management (CRM) Systems

Figure 4.4: Customer Relationship Management Systems Key Features