Terminology


No Word Definition
1 Customer Relations
Management (CRM)
Type of IS used to track back previous dealings with customers allowing for targeting the most appropriate customers in the future with the right product, etc.
2 Data Mining Type of IS used for data analysis of a large scale data. Determines sales patterns that aid in improvements on marketing and sales strategies.
3 Marketing Automation Type of IS where marketing procedure is automated – e.g. e-trading, online customer service.
4 Computer-aided Design (CAD) Design aided by the use of a computer
5 Computer-aided Engineering (CAE) Engineering work facilitated through the use of a computer
6 Computer-aided Manufacturing (CAM) Manufacturing work facilitated through the use of computer software