![]() |
Display of information. |
![]() |
Design. |
![]() |
Simulation and animation. |
![]() |
User interfaces. |






![]() |
Entertainment industry: It is dedicated to creating and selling entertainment to an audience. It is the most widely recognized of the three primary 3D animation industries and includes film, television, video games, and advertising. |
![]() |
Film: The film industry is one of the largest industries using 3D animation. Two primary types of films are created in the 3D animation realm:
|
|
![]() |
Television: Computer-animated commercials are seen regularly on television, and some very impressive animations are being integrated into feature movies. 3D animation is still trying to make its mark in the television industry. Creating a single 3D animated television show is quite expensive and time-consuming. Still, several of today's shows are being created with 3D software, including South Park, Mickey Mouse Clubhouse, and Star Wars: The Clone Ways. A more common usage of 3D animation in television is the addition of 3D visualizations to regular shows on networks ... |
| ...such as the Discovery Health Channel, History channel, and science channel. These visualizations typically are used in educational shows to help the audience understand certain topics. Compared with the film industry, television shows need to be made in months and not years and usually doesn't have the overall quality of that in film. Moreover, the budgets are tremendously smaller. | ||
![]() |
Video Games: Video games covers a wide range of products from basic games played on mobile phones to games played online by a small community of gamers. The video game industry enables artists to use 3D software to create virtual worlds and characters that will be played in a video game engine. This industry is massively popular and is at least as profitable as the film industry. There are two primary fields in the video game industry: (1) in-game 3D animation, which creates the actual game world that players are immersed in while playing the video game; (2) game cinematic, which are cinematically created cut scenes of a video game that help drive the story forward in between levels. Video game cinematic is like mini movies between levels that allow the game developer to control the storyline of a game while the player progresses. The creation of in-game art is limited by the hardware and software that is used to play video games in real time. For example, a game destined for a console such as the Xbox360 or PlayStation 3 requires low-resolution models in order to allow numerous characters to appear in the game at once, along with the background elements and all the props and effects. Game cinematic artists are similar to film 3D animators. They do similar work but typically in a faster timeline. |
![]() |
Advertising: The advertising industry is all about very short animations. Typically, only 10 seconds to 4 or 5 minutes is needed to show or describe a product or service. Like film and television, 3D advertising animation can utilize an all-3D animated form or incorporate mixed-media visual effects for the final overall look. Typical projects in this industry are television commercials, web commercials which can include print ads, and still imagery. A lesser-known side of advertising is product visualization, in which the artist creates a 3D model to serve as a prototype of an actual product to show to an investor to create an interest in that product. Advertising can have a very high level of quality but is created in a very short amount of time. |
![]() |
Scientific: The scientific industries utilizing 3D animation include medicine, law, architecture, and product visualization. The use of 3D in these industries is not well known, however, because the final products are aimed at a specific audience and rarely are seen by the general public. |
![]() |
Medicine: The medical industry uses 3D animation in many ways, from creating a visualization of a specific medical event to depicting a biological reaction. For example, you can demonstrate what happens when plaque will build up in your arteries and will block blood flow to the heart, causing heart attack. The most popular medical 3D animation type is medical visualization used for education or marketing. This animation is used to educate the public and medical staff on new techniques or drugs. It is also used in marketing new medical products to investors or medical professionals. |
![]() |
Law: Law animation falls into two fields: forensics and accident reconstruction and simulation. This type of animation is created to prove, disprove, or elaborate on facts in a court case, to help either the defense or prosecution. It can be used, for example, to prove that a gunman could or could not have shot someone from a specific location or to demonstrate a car accident scenario. Another aspect of this 3D animation field is the use of 3D laser scanning of a crime scene. This 3D laser scanning can create a perfect replica of a crime scene to be used as a reference when needed. | |
![]() |
Architecture: Today architects us 3D software with CAD programs not only to create models, but to test and visualize those models to see what structures would look like photo realistically before they actually created. | |
![]() |
Product Visualization: In product visualization, the artist creates a 3D model to serve as a prototype of an actual product to show to an investor to create an interest in that product. It is similar to architectural rendering in that products can be designed and tested in 3D software and then rendered to show investors. After the design is drawn up, a 3D artist will create a 3D model of the product in 3D design software to test its construction. Then a visualization animation will be created to show how the product will work and how it is assembled if needed. |
![]() |
Other: The 3D animation industry is in its infancy, and the technology that is driving this art form is changing on a yearly basis. This rapid pace of change necessitates the "other" category because some fields are so new that they do not fit into established mainstream categories. A trio of these new 3D animation fields is art, augmented reality, and projection mapping. |
![]() |
Art: With the recent progress in 3D computer graphics technology, images of very complex scenes can be synthesized. Using 3D animation in art is just what it sounds like: the creation of 3D elements incorporated in a final product to be shown in a gallery or other art-exhibition venue. | |
![]() |
Augmented Reality: Augmented reality might be considered by some as an advertising form of 3D animation. In augmented reality, a user looks at the real world and sees 3D elements added to it. | |
![]() |
Projection Mapping: Projection mapping is a new technique that can make any surface, typically large buildings, into a video display. This technique uses projectors to project onto a building a 3D animation displaying new and exciting effects such as destruction of the building or lighting on that surface. |