1.1 What Is Quality?


"Quality is about meeting the needs and expectations of customers"
Key aspects of quality for the customer include:
Good design :concerned with the look and style
Good functionality: the product or service does the job well
Reliable :acceptable level of breakdowns or failure
Consistency
Durable: lasts as long as it should
Good after sales service
Value for money, it is the most important quality aspect because the customer must be satisfied that the
price fairly reflects the quality