9.3.4 Minimizing Bias
Whatever forms it takes, output is not only just a neutral product that is subsequently analyzed and acted upon by decision makers. Output will affects users in many different ways of how it's presented. Bias is present in everything that humans create. In Kendall et. a.l, 1999), there are three main ways in which presentation of output are unintentionally biased :
| 1. |
How information is sorted |
| 2. |
Setting of acceptable limits |
| 3. |
Choice of graphics
|
How information is sorted
Bias is introduced by the way in which data are sorted. It's because when users read a report, those data appearing first in a list may receive more attention compared to those appearing later. Because of that most data are displayed in alphabetical order, chronological and cost. So, there is no bias.
Choice of graphics
Bias can occur in the selection of the graphic size, color, scale used and types of graphics. Graphic size must be proportional, so that the user is not biased as to the importance of the variables that are presented. Figure 9-6 shows an example of biased graph where the scale shown for number of students are fixed for 50 people per scale.