Introduction

A consumer is a person who identifies a need or desire, makes a purchase, and /or disposes of the product. Marketers are very concerned with their consumers and their behavior. This is the reason of the importance of the study of the consumer behavior. Therefore consumer behavior is the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experience to satisfy needs or desires. In order to understand the consumer behavior, it is important to analyze the aspect of market segmentations strategies. It is important to understand that consumer research is a part of market research in which the preferences, motivations and buying behavior of the customer are identified through direct observation, mail surveys, telephone, face to face interviews, and from published sources (such as demographic data).