Summary

Consumer behavior is a study that helps marketers to predict how consumers will react in a market place, and what, why, when, where, and how they make a decision of buying products. By studying the different reasons and examining the segmentation of the society, marketers can set strategies with which their target consumer identifies. This study is done through consumer research that helps marketers set their strategic market plans to fulfill the need of their consumers.

For the marketing process to be successful and efficient and become beneficial for all societies, marketers and consumers must understand that ethical behavior is important and they must also practice it.

Islamic Market values should follow the Sharia business principles. These principles are based on the dictates of the Holy Quran and the teaching of the prophet Mohamed.