6.3 Channel Members Add Value

	Sometimes companies authorized a channel member to sell their products.
	That is done with a purpose.
	The channel member adds value to the products and the companies.
	Some of the value added are:

		Bridging the gaps that separate products and services from users.
		Gathering vital information about marketing environment.
		Promotion services.
		Establishing contacts with buyers.
		Negotiation between buyers and the channel and completion of transfers of ownerships.