6.1 Supply Chains and the Value of Delivery Network

	Supply chain is a vital network in accomplishing marketing objectives.
	It is not enough for a company to produce a product or service but whatever is produced must be made available.
	In order to accomplish this, there is need for a company to establish relationships with all parties involved such as productions, distributions, sales and purchase, in delivering value to customers.
	Supply chain stands out in facilitating success of a company.
	The supply channel consists of upstream and downstream partners, such as suppliers and intermediaries.
	Value delivery network is made up of the company, suppliers, distributors, and ultimately customers who partner with each other to improve the performance of the entire system (Kotler and Armstrong, 2004, p. 399).
	Every organization has a Place Strategy – the physical location and means by which its products are created, sold, distributed and serviced to its customers, clients or constituents.
	It is critical for an organization to have a place strategy, and determine how the operational elements of place strategy come together.