Introduction

	Here we examine the third marketing mix tool known as distribution.
	The relevance of marketing channels cannot be overemphasized.
	A production company does not work in a vacuum.
	The company produces goods and sells the product through distributors and retailers.
	Even if the company is successful in coming up with the best product, the success cannot be observed without successful delivery to the client through distribution channels.
	In other words, the success of the production company depends on the efficient distribution channels.
	Thus, choosing the right channel partner is vital for the benefit of the producer or company.