5.3 Organizational Considerations


Other internal factor that affects pricing is management inside the organization responsible for determining price.
Other internal factor that affects pricing is management inside the organization responsible for determining price.
In some companies price decision is sole responsibility of top management.
This usually happened in a small scale business.
However, in a large company with reasonable number of departments and divisions of work, there is a particular department in charge of setting price.
The function can falls under the marketing department.
Sometime sales executives are authorized to negotiate with customers to come up with a better and acceptable price for both the customers and the company.
Production managers and finance departments also contribute in giving input in setting the price.