Reference

	Boone and Kurtz (2006) Contemporary Marketing 2006, Thomson, south western
	Kotler, Philip and Armstrong, Gary (2004) Principles of Marketing, 10th edition, Pearson
	Khatibi, Ali Mohan, Avvari V. and Haque, Ahasanul (2005) Principles of Marketing, Thomson
	Marshall, Greg W. and Johnston, Mark W. (2010) Marketing Management, McGrawHill