4.2 Four Classifications of Product

a)	Tangibility: Products, unlike services are tangible in nature. Customer can view them physically, before purchase. Examples of these are electronics materials, software, washing machines etc.
b)	Durability: Durable product entails that the product will last for long period of time. Contrary to this, non durable products have relatively short life span. They also cost low compared to durable products. Examples of these are groceries and day to day items of necessities.
c)	Consumer Goods: For consumer purchased goods, Marshall and Johnston, (2010) classified them into four as

	i)	convenience goods such as food staples;
	ii)	shopping goods such items that requires price comparison, size, colors,
	iii)	specialty goods such as sports cars and finally
	iv)	Unsought goods such as life insurance which may not be willing to purchase by the customer

d) Business Goods: These are products that are mainly used for manufacturing process. They include raw materials such as tin and cocoa, timber etc., Parts that can be assembled or replaced, spare parts and capital goods that involves huge amount of money before purchase. >