Introduction

This unit will deal with the following issues:

This chapter completes the description of planning in strategic management as an important function in management.

Various approaches and techniques are presented, including planning techniques appropriate for the current dynamic and complex environment.

These include quantitative techniques and qualitative techniques.

The techniques assist in forecasting the future of business environment for managers.

It eases the burden of decision making in an organization by determining the possible outcomes of an action scientifically.