Introduction

This unit will deal with the following issues:

The dynamic global business environment dictates that organizations have to strive not only to sustain but also to keep ahead of competitors.

The role of strategic management comes into place when companies need to determine or to re-evaluate its mission or where it wants to head to in the future.

This chapter presents a description of the role strategic management plays in enhancing the performance of an organization, followed by the process of strategic management and finally, the organizational strategies carried out at the three levels of management.