Introduction

This unit will deal with the following issues:

Management in all types of organizations must continuously and closely monitor changes and consider the particular characteristics of their own location as they plan, organize, lead, and control in this dynamic environment.

Driven by availability of opportunities lies beyond the national borders, severe competition and saturation of local markets business organizations expand their businesses internationally.

Different strategies organization can use to embark into the global markets.

What are these approaches? What are conditions to apply them? What are the barriers to hinder successful applications? This chapter tries to answer all these questions.