After studying this chapter, you should be able to:
Define and understand what is ethnocentric, polycentric, and geocentric attitudes.
Describe the NAFTA, European Union, ASEAN, and other regional trade alliances.
Discuss the role of the World Trade Organization.
Contrast multinational corporations, transnational corporations, and borderless organizations.
Discuss the various ways that organizations can expand its business globally.
Describe terms, exporting, importing, licensing and franchising and how each one can be used.
Describe global strategic alliances, joint ventures, and foreign subsidiaries.
Explain how the global legal-political and economic environments affect managers.
Discuss Hofstede's five dimensions for assessing country culture
