| No | Word | Definition |
| 1 | Marketing Plan | A marketing plan is a written document that details the indispensable activities to accomplish one or more marketing objectives. |
| 2 | Strategic Marketing Planning | Strategic planning is a process that facilitates decisions in how a business entity can best contend in the markets it opts to serve. |
| 3 | Tactical Marketing | Tactical Marketing is the implementation of the marketing plan, such as generating leads, placing media, creating marketing tools, and implementing a follow-up system |
| 4 | Marketing goal and objectives |
Statements of level of performance desired by new venture |
| 5 | Market segmentation | Process of dividing a market into definable and measurable groups for purposes of targeting marketing strategy |
| No | Word | Definition |
| 6 | Market strategy and action plan |
Specific activities outlined to meet the venture’s business plan goals and objectives |
| 7 | Marketing system | Interacting internal and external factors that affect venture’s ability to provide goods and services to meet customer needs. |
| 8 | Situation analysis | Specific group of potential customers toward which venture aims its marketing plan. |
| 9 | Target market | In this stage, suggestions for new products are obtained from all possible sources, and all available devices for generating new products are employed. |
| 10 | Mark-up | Mark-up is the variation between the cost of a good or service and its trading price. A mark-up is added on to the full cost sustained by the manufacturer of a good or service in order to generate an income. |