After studying this chapter, you should be able to:
To identify with the significance of industry and competitive study to the market planning process.
To illustrate the function of marketing research in shaping market strategy for the marketing plan.
To exemplify an effectual and practicable course of action for the entrepreneur to pursue
a market research study.
To characterize the steps in preparing the marketing plan.
To elucidate the marketing system and its key components.
To exemplify diverse creative strategies that may perhaps be used to distinguish or place
the new venture’s products or services.
