8.9 Reasons for Failure of Marketing Plan

	The plan is thrashed out, but by no means in print.
	The plan is too unclear.
	The plan is too exhaustive.
	Internal functions are not clear.
	All crucial elements of the plan are not well thought-out.
	Incompetent marketing systems supply poor comments and follow-up.
	Targeted markets are not persistently focused.
	Leaders conflict with fundamentals and implementation of the plan.
	Clients do not stay faithful to the plan.