Introduction

In the name of Allah, Most Gracious, Most Merciful.

The time of the mass market is over. It has been substituted by what is acknowledged as the elongated tail of marketing, in which the spotlight is not on the mainstream but on much smaller market niches.

A niche market is the split of the market on which a precise product is focusing; as a result the market niche defines the specific product characteristics designed at fulfilling precise market needs.

The knack to direct focus is a talent. All ingenious work is the outcome of lucidity and the opening out of focused objective.

Nowadays entrepreneurs are practicing the mind-control skills to have power over the mind which would in-turn allow them to precisely focus on their ideas, objectives. Whether the focus in internal to the entrepreneurial mind or external in terms of capturing niche markets. Focus for the present scenario is one of the very acute skills in demand by the entrepreneurial mission.