2.4 Entrepreneurial Motivation

The search from new-venture conception and the motivation to uphold that undertaking is unswervingly linked to the impetus of the entrepreneur’s motivation. Research studies have shown that specific goals, mind-set, and environmental conditions were all significant determinants of an entrepreneur’s ultimate contentment.

As the experiential study of entrepreneurship advances, a rising number of academic researchers are concluding that opportunity recognition signifies the most unique and elementary entrepreneurial behaviour.