2.9 Creativity and Innovation in Entrepreneurship

Innovation is the instrument of entrepreneurship. Innovation and entrepreneurship require creativity. Creativity is a course of action by which a representational sphere in the culture is transformed. Creativity is the ability to create and bring into reality something novel, whether an innovative answer to a crisis, a novel scheme or mechanism. Creativity is the act of considering things that each one around notices and at the same time to establish innovative connections which others have never made. In other words it’s not about doing something different, it is about doing the same thing differently.