1.14 Characteristics in Successful business

A successfully rising business is expected to demonstrate the following characteristics:

	Prudently financed (with sensible blend of equity and liability).
	Well-built cash situation (access to follow-on or unforeseen event funds).
	Puts forward above-average productivity (in terms of return on capital invested).
	Aspires for speedy intensification in revenues (with profits wadding but in scene).
	Marks expanding and lucrative, market segments.
	Builds up a sturdy franchise or brand.
	Allocates sizeable funds to innovation (R&D, offerings or market).
	Contend on non-price issues (e.g. quality, service, functionality).
	Close to customers and receptive to their requirements.
	Seeks specialist/leadership image with superior offerings.
	High-grade staff & first-class people-management.